OUR STORY
S.L. Fusco began in Los Angeles in 1941 with a simple idea: to serve industrial customers with integrity, quality, and personal dedication. Over eight decades later, that same vision continues to shape who we are — now with full-service branches in San Diego, San Leandro, and Phoenix, and a team of experienced professionals serving industries across the West.
Led by owner Jerry Rosin and his son, President Eric Rosin, S.L. Fusco has grown through steady expansion and strategic acquisitions — all focused on what we do best: cutting tools, abrasives, and industrial supply solutions that drive real performance.
But our story has never been just about products. It's about people — the customers we support, the suppliers we collaborate with, and the team members who show up every day with heart, hustle, and a willingness to help. It’s why we honor our commitments, share information openly, treat everyone with dignity, and lead by example — these are the Fusco Fundamentals that shape our culture and guide our decisions.
Whether you're working with metal, wood, composites, or aerospace components, our reps are right there with you — in the field, in the warehouse, and in the details — helping you exceed your production goals with personalized service, prompt delivery, and documented cost savings.
We're proud to be more than a vendor. We’re your neighbors. Your partners. Your problem solvers.
This is our story. And it’s one we’re honored to keep writing — with you.
YOUR SUCCESS IS WHAT DRIVES US
At S.L. Fusco, our mission is simple: to help our customers succeed by providing high-quality industrial products, competitively priced, and backed by personal, reliable service. But what truly drives us are the core values we live by every day — integrity, respect, willingness, great attitude, and a commitment to the greater good. These values shape how we serve our customers, how we support our team, and how we show up in our communities.
This is more than business — it’s a promise to lead with purpose, serve with pride, and grow together.
OUR MISSION
Everything we do revolves around helping you succeed. Our mission is simple: deliver top-quality products competitively and with personalized service that supports your goals.
Because without our customers, there is no Fusco.
OUR CORE VALUES
We approach every relationship — with customers, team members, and suppliers — with dignity and respect. Our values aren’t just posters on a wall. They’re the way we work, the way we lead, and the way we show up every day.
Our Core Values Aren’t Just What We Believe — They’re How We Work.
At S.L. Fusco, our success is built on more than great products and reliable service — it’s built on a shared commitment to five core values that guide everything we do:
Willingness | Customers Are King | Respectful | Greater Good | Great Attitude
These values are more than words on a wall. They’re brought to life through our Fusco Fundamentals — 31 behaviors and habits that serve as our daily playbook. Each fundamental offers clear, actionable insight into how we communicate, collaborate, solve problems, and serve our customers and one another. Together, they help us stay aligned, lead by example, and build a culture of integrity, accountability, and purpose.
